Are You Making This Critical Marketing Mistake?

If you want an effective marketing strategy, then ensure you test and measure all of your promotional activities. And if you’re working to a limited budget, then this strategy is even more vital! Marketing can be a risky business. You see, initially, we can’t ever truly know which marketing tactic will work best. For example, which call to action, headline or offer will resonate most effectively with our audience or elicit the best response. So to put the odds in our favour and ensure we garner the best return on any promotional activity, we should always test and measure our marketing approach to a sample, before rolling out an entire campaign. Believe me; this will save you a lot of time, effort and money in the long run! I can almost guarantee that many of you reading this now, are usin... »