marketing

Reducing Costs And Increasing Marketing Among Small Business’ New Year’s Resolutions

Reducing Costs And Increasing Marketing Among Small Business’ New Year’s Resolutions

A reduction in spending and an increase in marketing are top of small business’ New Year’s resolutions, according to a report by liberis. The survey of 200 small firm owners and managers revealed that 58% cite tightening the purse strings as their main priority for 2017, followed by increasing web development and marketing (53%), expanding the business (39%) and engaging in more networking (33%). Smaller resolutions among respondents include achieving a healthier work-life balance (28%), reducing wasted time (17%), managing cashflow (15%), and collecting money owned (7%) – with 9% admitting they’re going to wield the axe and let go poor preforming employees. When broken down by sector and their main priorities, those in retail are mostly dreaming of reduced expenditure over the next ... »

How to Use Databases to Help Your Marketing

How to Use Databases to Help Your Marketing

When marketing, databases are your best friend. They allow you to store and manage information crucial to your marketing easily and at relatively little cost. A well-managed database puts the details of your customers and prospects at your fingertips, allowing you to communicate with them (via mailshots, telemarketing, and customer service activities) much more effectively, as well as helping you keep track of your communications. This guide will help you run and manage your database as a crucial marketing tool. It covers: How to use your database to achieve marketing objectives. How to select and enter information. How to design it with marketing purposes in mind. How to manage and maintain its effectiveness. Why build a marketing database? Marketing databases are a great way to collate a... »

23% of Small Businesses Find It ‘Almost Impossible’ to Cover All Areas of Marketing

23% of Small Businesses Find It ‘Almost Impossible’ to Cover All Areas of Marketing

Almost a quarter of all UK small business owners are struggling to cover all areas of their marketing, according to a report by PeoplePerHour. 41% of respondents to the survey admitted that they found difficulty in amending low Pay-per-click (PPC) rates, while 37% said recent changes to how Google ranks websites has meant that they are struggling with search engine optimisation (SEO). Social media marketing was singled out by 27% of small business owners as difficult, with 34% admitting that email marketing is ‘notoriously difficult’ due to the tendency for emails to be regarded as spam. 22% identified using telesales without irritating customers as an issue and 18% said they felt that their content marketing wasn’t good enough to encourage repeat custom. Some 64% also said that measuring ... »

How to Use Marketing Research to Really Understand Your Customers and Position

How to Use Marketing Research to Really Understand Your Customers and Position

Businesses can always understand more about the market they are selling to. Marketing research, as opposed to market research (which refers to research conducted solely into the location, size, and growth potential of a chosen market) can help you gain a much deeper insight into your customers, your current position, and the potential opportunities and risks you face. Though it yields indications rather than concrete answers, marketing research can be an invaluable part of your decision making process. This guide will help you understand the different kinds of marketing research, decide what kind of research to carry out, and the best approach for doing so, and decide who should carry out the research, and how to budget for the resources involved. What kinds of marketing research are there... »

How to Create a Killer Marketing Strategy

How to Create a Killer Marketing Strategy

The terms ‘marketing’ and ‘advertising’ are often conflated, but they are in fact very different – the latter coming under the umbrella of the former. Marketing means delivering on the promises you make to customers – so getting your offering right, and delivering it in accordance to your customer’s needs. The objective of any piece of marketing – whether that be pricing, selling, promotion, distribution, market research, or customer care – is to establish and deliver upon the needs of the customer. Successful marketing is no easy thing to achieve, but getting it right should be a core priority for any business hoping to have any kind of success. This guide will not only help you obtain a better understanding of marketing but also help you to plan a marketing strategy while avoiding acommo... »

What Will the Marketing Department of the Future Look Like?

What Will the Marketing Department of the Future Look Like?

The digital world we live in today and the ongoing development of technologies has seen the roles and skills required in marketing departments change dramatically in recent years. In many cases, organisations have been slow to react to these changes and have stuck with a traditional structure for their marketing departments. Increasingly, smart businesses are recognising how being flexible and agile is the key to remaining competitive in fast-paced markets, and I believe we will see companies adopt a similar approach when it comes to their marketing departments. Focus on your business’ brand: The key thing all companies should focus on is the strategy of their brand. In most contemporary marketing departments brand managers have to invest too much time in operational or tactical issues, an... »

6 Traps to Avoid in Social Networking

If you want to get an idea of the growing impact of social networking, just type something like “Facebook growth graph 2010” into Google. With more than 450 million (and counting) active users, as a marketer it’s hard not to be excited about the potential. Adding to the impression that this is a field that matters, Twitter has reached over 100 million social activists, increasing by 300k per day. YouTube is another hot spot, with yet another case of extraordinary growth. The great strength of social networks is that they work the way we humans do. They succeed by conversation and interaction and this explains their rapid growth. This is all great theory, but it’s important for businesses to understand this principle in order to avoid the tank traps that lie in wait. If you indu... »

Are You Making This Critical Marketing Mistake?

If you want an effective marketing strategy, then ensure you test and measure all of your promotional activities. And if you’re working to a limited budget, then this strategy is even more vital! Marketing can be a risky business. You see, initially, we can’t ever truly know which marketing tactic will work best. For example, which call to action, headline or offer will resonate most effectively with our audience or elicit the best response. So to put the odds in our favour and ensure we garner the best return on any promotional activity, we should always test and measure our marketing approach to a sample, before rolling out an entire campaign. Believe me; this will save you a lot of time, effort and money in the long run! I can almost guarantee that many of you reading this now, are usin... »

A Small Business Guide to Increasing Sales

A Small Business Guide to Increasing Sales

A business may want to increase sales either to overcome a problem in the short term or as part of the planned growth of the business in the longer term. This briefing contains tips for increasing sales in both these situations. It covers: diagnosing the cause of problems in the short term increasing sales in the medium to long term a range of possible solutions to increase sales Recognising the need There are usually two kinds of situation in which you need to increase sales. In the short term – you are reacting to a problem, such as the loss of one or more customers, decline in a market or the arrival of a new competitor. In the medium to long term – you are taking a more considered and deliberate approaches as part of planned growth of the business. The approaches you take w... »

Small Businesses Offered Free Marketing Strategy Guidance

Business Link has urged small businesses to take advantage of the free guidance it offers to help them develop new marketing ideas as a way of dealing with the economic downturn. »

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