How Storytelling can Improve the SEO Ranking on Your Business Website
As digital marketing spends increasingly concern themselves with using programmatic advertising and SEO becomes more of an integrated discipline, how can SEOs and content marketers use storytelling techniques content to drive return on investment (ROI)? At first glance, despite the buzz around storytelling in the wider marketing industry, the two can seem very separate, especially to those who concentrate in technical aspects of optimisation. But when it’s done right, incorporating storytelling as part of the overarching content strategy can provide the emotional engagement and useful information that boosts the fundamental goals of any SEO or content campaign: conversions and traffic to your company website. The rise of programmatic marketing means that it’s even more important to deliver... »