Marketing Strategy

How Storytelling can Improve the SEO Ranking on Your Business Website

How Storytelling can Improve the SEO Ranking on Your Business Website

As digital marketing spends increasingly concern themselves with using programmatic advertising and SEO becomes more of an integrated discipline, how can SEOs and content marketers use storytelling techniques content to drive return on investment (ROI)? At first glance, despite the buzz around storytelling in the wider marketing industry, the two can seem very separate, especially to those who concentrate in technical aspects of optimisation. But when it’s done right, incorporating storytelling as part of the overarching content strategy can provide the emotional engagement and useful information that boosts the fundamental goals of any SEO or content campaign: conversions and traffic to your company website. The rise of programmatic marketing means that it’s even more important to deliver... »

A Guide on How to Measure Your Video Production and Marketing

A Guide on How to Measure Your Video Production and Marketing

Video Stats You Need to Know A decent video marketing strategy will include details about how you aim to monitor and evaluate the success of your videos. There are some very clever facilities out there that can gather and analyse a range of different statistics in relation to the performance of your website and your videos. Some of them are free too – so there is no excuse not to be thorough. Here we have listed the statistics that we feel are essential to be aware of when monitoring the impact of your video marketing strategy. They are divided into 3 categories and we have suggested some tools that you can use to monitor these particular types of stats. 1. Website Performance Statistics   Conversions Your conversion rate refers to the percentage of visitors to your website who ... »

How to Create and Execute a Video Marketing Strategy

How to Create and Execute a Video Marketing Strategy

Creating and executing a video marketing strategy can be divided into four main phases; planning and strategy, creating your video, distribution and finally monitoring and evaluation. Having a strategy at the outset is a way to guarantee that you will get something out of the process. Even if you decide that a video marketing campaign hasn’t reaped the rewards you would have liked, you will be able to assess why this is and will have something to compare future campaigns to. If your campaign is successful, you will have a formula to build on to guarantee further success. 1. Planning & Strategy This is the stage for planning your entire video marketing strategy and being explicit about what are you trying to achieve, why you are doing it, how you will do it and finally how will you meas... »

Exporting: Selling and Marketing Strategy

Exporting: Selling and Marketing Strategy

Selling and distribution Once the initial homework has been done, and you have decided on the export market/s to approach, you then need to organise your sales presence there. Depending on your product/service, you may be able to sell directly. For example, you might be able to sell over the internet or by exhibiting at local trade shows. Many businesses look for a partner who already understands the local market. For example: You can sell to a distributor who then sells your products locally. Note that a distributor takes title of the goods once the sales transaction is complete; and is responsible thereafter for any profit or loss in stocking and selling them on. You can use a sales agent who sells products on your behalf, or puts you into contact with potential customers on a commission... »

Marketing Strategy

Marketing Strategy

Making and using a marketing strategy has a strong positive impact on profitability. This is because small businesses that employ a marketing strategy tend to focus on their customers and markets, integrate their marketing responses and work out in advance where their profits will come from. This briefing answers a range of questions people in small business often ask about marketing strategy: what is a marketing strategy? what’s the difference between marketing strategy and business strategy? where does the marketing mix fit in? what is a marketing plan? what information do I need and where do I get it? what should my marketing strategy consist of? how do I get started? What is a marketing strategy? A marketing strategy defines objectives and describes the way you’re going to ... »