marketing spend

Confident SMEs Maintain Marketing Spend

Small businesses are more likely to maintain their marketing spend over the next 12 months than their larger counterparts, research from the Chartered Institute of Marketing (CIM) has revealed. According to the CIM’s annual Marketing Trends Survey of more than 800 businesses of all sizes between April and May this year, small businesses showed the highest likelihood of boosting marketing strategies by increasing their marketing staff. In fact, 15% said they would hire additional marketers compared to just 3% of large companies. The research found that small firms were also more positive about their prospects for the forthcoming year than larger firms, despite lingering doubts over the health of the economy. More than half of the SMEs questioned said they expected the recovery to gain groun... »