Lonn Landis

Think You’re Too Small For A Marketing Campaign? Think Again!

Think You’re Too Small For A Marketing Campaign? Think Again!

As a small business, it may feel like issues such as budget limitations and timing factors restrain your marketing capabilities. This doesn’t have to be the case though, as there are actually many benefits of having a smaller marketing department. We have looked at the six ways small businesses can plan an effective marketing campaign using the advantages they have over their larger counterparts. Identify your target customers One of the first things small business owners can do to help with their marketing is to get to know their customer. First, conduct research to find the demographic of people purchasing your product or service. Find out where your customers do their shopping, how they do their shopping, what else they spend their money on, how receptive they are to different typ... »