knowledge

Knowledge Is Not Power

It’s What You Do With That Knowledge, That’s What Really Counts That’s right. Knowledge is not power. Nope. This is one of the biggest lies out there. Try this instead: “It is the implementation of knowledge that is the real power”. You see it isn’t what you know that matters, it’s what you do that counts. Knowledge alone won’t fix a thing. It’s what you do with that knowledge; that’s what will make the difference. Tell me, how many business books have you read recently and then pragmatically put the contents into practice? That said the majority of ‘business’ books are often full of theoretical rubbish, written by people who have never actually run a business before. But that aside, how much of what you’ve read ... »

licensing booklet

New Booklet Unlocks Value of Intellectual Property

Entrepreneurs can learn more about the money to be made from intellectual property (IP) licensing deals in a free booklet from the UK Intellectual Property Office (UK–IPO). The 24–page publication, ‘How licensing intellectual property can help your business’, explains how small firms can use licensing to create revenue streams linked to their patents, trademarks, designs and copyrighted material. The booklet has been produced as part of a drive by the UK–IPO to raise awareness of the value of intellectual property among small businesses. It includes: an introduction to IP licensing an explanation of why businesses buy and sell IP licences a checklist for those considering entering into licensing deals resources for further information useful contacts. An IP li... »