Keith Hodges

Understanding Target Buyers: 5 Simple Steps

Understanding Target Buyers: 5 Simple Steps

Target buyers differ between industries and as a result of this we have come to understand the need to research, plan and utilise different traits within target markets to ensure both better interaction onsite and more opportunity for a closed deal or contract at the end of the buying cycle. To understand success in SEO is to understand the types of users you are targeting – so how exactly is it done? 1. Research your users Researching users may seem like an obvious first step and in many ways it is. However, looking purely at traffic figures isn’t going to result in sales. Within each business are target markets and individuals within a company – whether you’re looking at IT managers, HR managers or the business owners themselves there are many perks to how each will search for services a... »

3 Attributes Small and Local Businesses Can Use for Better Search Rankings

3 Attributes Small and Local Businesses Can Use for Better Search Rankings

Local and smaller businesses may have smaller budgets and fewer feet on the ground than global conglomerates, but the joy of the internet allows for even one-man-bands to compete side-by-side with the beasts of any given industry. However, getting to the point of competing with global sites takes time, effort and clever thinking. Using attributes available, free of charge, from Google in particular, and making changes based on data gathered is likely to result in engagement for some key terms. With this foundation in place, it is then possible to expand on SEO work and really go to town on optimising a website for large scale return. So what does it take? Near me searches Restaurants near me, mechanics near me, vets near me – these are all different types of local searches we make on a dai... »