JUMP Marketing

JUMP Marketing

Econsultancy yesterday announced the launch of JUMP, a cross-industry series of research reports and a conference (13 October 2010, London, UK) for senior marketers to explore the new era of marketing created by the integration of online and offline channels, technologies and disciplines. Econsultancy, a community for digital marketing with 87,000 members globally, has partnered with industry associations from across the marketing spectrum. JUMP partners include: Direct Marketing Association (DMA), Institute of Sales Promotion (ISP), Incorporated Society of British Advertisers (ISBA), The Marketing Society and Public Relations Consultants Association (PRCA) and the Association of Online Publishers (AOP). The JUMP conference, which stands for Joined-Up Marketing & PR, will bring togethe... »