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Super SMEs invest way through recession

Small businesses that continue to invest in IT, marketing and staff training are more likely to survive the recession, according to new research. Research from communications firm Plantronics found that 21% of small and medium–sized enterprises (SMEs) have either been unaffected by the economic slowdown or their business was booming. Of these so–called “Super SMEs”, all had increased or maintained their levels of investment in IT infrastructure, staff training or marketing. Super SMEs were also three times more likely to have a disaster plan in place, should the economic climate deteriorate further. Plantronics general manager Paul Clark said: “During times of economic uncertainty, SMEs tend to view investment in IT, staff training and marketing as luxuries in... »