internet

How Does the Internet Work?

How Does the Internet Work?

Many small businesses use the internet without thinking about it these days; visiting websites, using web-based tools, checking their online email… But what exactly powers the internet? How does the internet work? Find out in this video from 4D Data Centres with a handy transcript below. Hello and welcome to the IT Scrapbook from 4D Data Centres.  This time we’re answering the question: How does the internet work? The term “internet” is a shortened form of the two words “interconnected” and “network”. Networks are things that are connected together.  They include railway and road networks, electricity networks like the national grid and the network of nerve cells found in your brain. And a computer network consists of two or more computers linked together so that data can pass betwee... »

Online advertising key to boosting sales

Online advertising key to boosting sales

The Federation of Small Businesses (FSB) has urged more small firms to use online advertising to boost their sales during the recession. Their research showed that almost half of small firms with a significant increase in turnover since 2006 have advertised online. The survey highlighted that of those firms that increased their turnover by a fifth in the last two years, 43% had advertised online. However, of those whose turnover only increased by 5 to 10%, just 27% did. FSB national policy chairman John Walker said: “Despite the onset of an economic downturn, all small firms should look to the internet to maximise their sales and increase efficiency” FSB head of parliamentary affairs Stephen Alambritis added: “If businesses are worried about the expense, they should be aw... »

Marketing on the Internet

The Internet gives you access to a number of powerful marketing techniques. Most of them involve driving visitors to your website to help you win new customers. This briefing assumes you already have a company website. This briefing covers: The opportunities for marketing online. Online advertising and affiliate schemes. Other online channels. »