Influencer engagement

Getting Your Content Seen Using Influencer Engagement

Getting Your Content Seen Using Influencer Engagement

“Create great content” is something we, as SEOs, hear so much these days that it’s become a bit of a cliche’. Surely it’s a given that we all want our websites to offer the very best content available, so why declare it like it’s some sort of novel idea? The idea of creating content, whether that be to raise awareness of a brand or increase conversions is not one that has missed the majority of the business world. In a recent B2B content marketing study carried out by the Content Marketing Institute, 88% of US businesses said that they use some form of content marketing as part of their overall strategy. So if we can assume that most businesses are creating content on a regular basis, it’s only going to be a matter of time until we see a saturation point of information available on any spe... »