hosting provider

Control Costs and Competition in the Face of Recession

As the global economy stares in the face of recession, small businesses are trying to keep their heads above water. The dilemma is trying to control costs while also ensuring they remain competitive. The first areas where budgets are cut is often IT and technology or marketing, however both are part of the life–blood that keeps businesses running. Without marketing how can you, as a small business, grow? And without IT and technology, you may become inefficient, slow and unresponsive. Therefore the challenge faced by small businesses is how to invest sensibly, while also being efficient and cost–effective. It sounds like a contradiction, but it is possible! A web presence is part of both of these functions: Marketing as it is the face of your business and most often a source of... »