green credentials

Businesses’ Green Credentials: Shoppers Sceptical

Small businesses taking steps to help the environment may not be generating much positive PR from it, research from the Carbon Trust has found. The Carbon Trust survey of 1,000 consumers found that 53 per cent believe that businesses only implement green and sustainable policies to gain publicity. In addition, 56 per cent are more loyal to firms that can provide evidence of their green credentials. “It’s clear that ‘green washing’, over-claiming and excessive jargon have created mistrust of brands.” said Carbon Trust Standard general manager, Harry Morrison. “The good news is that by taking voluntary action now to measure, manage and reduce their impacts, there are huge opportunities for brands to stand out from the crowd.” Managing director of small business Kell S... »

Promote green credentials, pick up new customers

Promote green credentials, pick up new customers

Promote your green credentials to pick up new customers – that’s the message from the Carbon Trust, which argues that consumers have not been put off eco-friendly products by the recession. A Carbon Trust survey of 2,000 adults in February this year found that 62% said that environmental concerns influenced their purchasing decisions just as much as they did in the same period last year. It also revealed that for a quarter of those surveyed the environment was an even more important factor in their buying decisions than it was in 2008. “This research shows that consumer values do not change, even in a middle of a recession,” said Carbon Trust Standard head Harry Morrison. “They want businesses to act and cut their carbon footprints, and provide transparent and... »