green businesses

Adopting Sustainability to Drive Business: The Intangible Value Created by Sustainable Business Practices

Adopting Sustainability to Drive Business: The Intangible Value Created by Sustainable Business Practices

A business’s good reputation is one of its most important assets. Reputations impact on your ability to attract and retain the best people and secure customer loyalty. A good reputation can also give you the opportunity to charge a premium for goods and services and give you a competitive advantage when similar goods or services are available at a similar cost and quality. Sustainability is still an emerging concept for business. Those performing consistently well can use sustainability as a lever for enhancing their reputation and differentiating themselves from competitors. As sustainability becomes more mainstream – and it won’t take long – then those without a sustainability strategy will experience the damaging effect of a bad reputation. Reputation enhances business value Studies sho... »