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One Fifth of UK Businesses Have No Social Media Strategy

Report shows that only a third of UK businesses actively use social media despite it being the fifth most effective marketing tool New research revealed that a fifth of UK businesses are yet to develop a social media strategy. In addition, only 31% of UK businesses currently use social media to promote their business, a big drop from last year when 67% of companies stated that they had implemented a social media strategy. The survey, which consisted of over 300 UK businesses, revealed that although the percentage of those using social media had dropped, it was still considered the fifth most effective marketing tool with 14% of the respondents stating that their social media campaigns directly resulted in sales. The study, by Catalogues 4 Business (C4B), also revealed the most popular soci... »