freelancers report

Small Businesses Spend More Time on Social Media

Almost three-quarters of small firms intend to spend more time social networking in 2011 in an attempt to help boost dwindling sales, research from freelancer sourcing site OfficeCavalry has revealed. The 2011 Freelancers Trends Report, which included a survey of 1,000 small businesses, found that 71% plan to commit more resources to social media this year. OfficeCavalry founder, Andy Turner, said that small firms are turning increasingly to social networking as the economic climate makes it “more and more difficult to sell”. “Small firms are becoming more aware of social media as a channel that enables them to make themselves visible to a bigger customer base. Social networking can be an easy and affordable way to bring traffic to your site by engaging with a user group of people. I... »