facebook places deals

Facebook Places Deals for Small Businesses?

This morning Facebook launched its "Places Deals" service in the UK, France, Germany, Italy and Spain. Facebook Places is a location-based service allowing people to "check-in" to venues, much like Gowalla and Foursquare, and Places Deals associates deals with these check-in places. Currently Facebook Places Deals has a number of big brand UK partners onboard including Alton Towers, Argos, Benetton, Debenhams, Mazda, O2, Starbucks and YO! Sushi. Argos, for instance, are offering a £1 donation to charity for every check-in up to a maximum donation of £10,000. Mazda’ Places Deals offer is a 20% discount on a new Mazda MX5 (a discount of something like £4000) when users check in to one of five specific dealerships. So what does this have to do with small businesses? ... »