exhibitions

How to Use Exhibitions to Grow Your Small Business

How to Use Exhibitions to Grow Your Small Business

If you are a small to medium sized business looking to promote your product/service, exhibitions can be a godsend. They give you the opportunity to meet potential customers and other interesting parties face to face, and allow you to showcase your offerings in an environment conducive to discussion and selling. If advertising and PR are proving to be ineffective or overly expensive promotional tools, an exhibition might be just the thing for you. This guide will help you find a suitable exhibition, assess whether to exhibit and learn how to place design and run a stand effectively. What business objectives can exhibitions help achieve? Exhibitions can help your business in a variety of ways. Being able to meet customers face-to-face is perhaps the most obvious advantage of an exhibition as... »

Planning Successful Exhibitions

Planning Successful Exhibitions

Having a plan is critical to exhibiting successfully at a trade show. Here’s a step-by-step guide of when to do what that can be the basis for your plan. And there are some hints and tips to help as well. Not all exhibitors will need to do everything below, and your circumstances might alter when to do some of the things mentioned, so just choose those appropriate to you and shuffle things around. Hints and tips for business show success You should always ensure that your supporting web site pages and email addresses appear on every single communication item used for the show. Show invites and adverts, promotional gifts, brochures, flyers, visitor and press packs, staff badges, stand backdrops and signage, internal documents and communications. It will add significantly to the effect... »