effective PR

A Guide to Effective PR for Your Business

A Guide to Effective PR for Your Business

In business, reputation is everything. Unless you have a good image in the eyes of your customers and others, you won’t ever achieve to the extent that you want to. Good public relations (PR) is essential to building and maintaining a good image. Whilst not as immediately an effective a promotional tool as advertising, well done PR is more credible, and its effects can be longer lasting. This guide will help you to not only understand PR, but to plan and create PR opportunities as well as teaching you how to compose press releases and newsworthy stories. How should I plan my PR? The benefits of PR are usually not as immediate or tangible as those of advertising, as it is less likely to generate short-term sales. More commonly, the benefits are seen in the long-term, and may be longer lasti... »