effective marketing

How Your Customer Stories Can Distinguish You From the Herd

How Your Customer Stories Can Distinguish You From the Herd

Today’s predominantly digital marketplace means that it has become increasingly more difficult for businesses to differentiate themselves and their brands from competitors. Everyone has access to exactly the same customer information online. As a result, costly, time-consuming customer research has become a prerequisite for winning business, rather than any strategy to help firms stand out from the crowd. Businesses such as consultancy, legal and IT companies have a particularly difficult job to poke their proverbial heads above the parapet, when so many competitors offer the same or similar services. Yes – you can try and differentiate with a snazzy all bells and whistles website, funky brochure material, competitive price lists and key messaging around enhanced customer service. But let’... »

How to Make Your Business Stand Out at Events

How to Make Your Business Stand Out at Events

Networking is one of the best ways for small and medium enterprises to spread their message, develop contacts and also boost their profile. Unfortunately, it’s easy to be swallowed up by the noise of hundreds of other companies all competing for attention. Here are some tips to help small business owners boost their company’s profile, create a lasting impression and make some valuable network contacts. Get your networking etiquette right First and foremost you need to make sure your actual presence at a business event makes a difference. To accomplish this, stick to the following: Arrive early: You’ll be able to break the ice with other early arrivals and possibly create relationships before the event even starts. The early bird catches the worm! Be polite: Listen more than you talk ... »