e-commerce market

How to Set Up and Run an E-Commerce Site

How to Set Up and Run an E-Commerce Site

As more and more people gain access to low-cost broadband and wifi-enabled devices, and grow increasingly confident about the security of online purchases, the e-commerce market continues to thrive. Setting up shop online is now a matter of rote for many businesses – allowing them to sell to customers anywhere in the world at any time of day or night, whilst cutting down on the cost of staff and premises. And investing the time and effort in establishing a fully-automated online sales process can see your overheads slashed and your profits soaring. This guide will help you recognise the advantages of having an e-commerce site, establish and design an effective e-commerce platform, identify the challenges and costs involved, and market the site effectively. What are the advantages of an e-c... »