Digital Investment; Small Businesses;digital capabilities

Digital Investment is Top Priority for Small Businesses

Digital Investment is Top Priority for Small Businesses

Digital capabilities have become a central priority for small business owners, with the majority of small firms looking to increase their investment in digital from £33,212 to £61,436. Outlined in new research by Santander Corporate & Commercial, the study found that, despite the emphasis on digital many small enterprises are still missing the importance of having a mobile presence. This finding is particularly alarming given Google’s recent changes to its search engine’s algorithm; known as ‘mobilegeddon’, which will demote your website’s search ranking if it is not mobile responsive. The research also found that 54% of businesses investing in digital capabilities are looking to develop their traditional websites while only 16% are launching digital apps. 13% of small business plan to... »