Deal With The Media

Social Media is a “Waste of Time” say Small Businesses

Social Media is a “Waste of Time” say Small Businesses

Small and medium enterprises have deemed social media marketing a ‘waste of time’ with over two thirds of business owners having seen no positive effect despite putting over one billion hours into campaigns on networks such as Facebook, Twitter, LinkedIn and Instagram. The research, conducted by Deal With The Media surveying 100 firms, revealed that only 30% of UK business owners believe social media is an effective marketing tool while 43% said they were ‘uncertain’ of its effect. Small business owners aged 25 to 34 years-old were found to be the most sceptical of the value of social media and were the most likely to ‘strongly disagree’ with it having an impact on business growth, while entrepreneurs aged 18 to 24 years-old were the most supportive of its worth. The ineffectiveness of soc... »