data storage

CRM – Whose Data Is it Anyway?

The data your company holds is one of your most important assets, too important to be trusted just to a proprietary system. We’ve taken a few calls from friends in the last month along the lines of “I’ve bought a new iPod and now it won’t play my old music files”. The reason is because Apple encrypts its music files using its proprietary DRM (Digital Rights Management) which can prevent a music file being played on any other device as an anti-piracy measure including, until the problem was sorted, our friends’ new iPods. Now this is not the right forum for a debate on the rights and wrongs of DRM, but it did bring home to us the importance of ensuring that you can always access your data. Over the years we all accumulate data and often it is held in a pr... »