‘Black Friday Bonanza’ As Online Sales Trump In-Store Shopping
The Black Friday ‘bonanza’ caused a surge in online sales while in-store shopping suffered a drop in activity leading up to Christmas, according to a report by KPMG. Research into online shopping and in-store spending around the discount period revealed that online sales of non-food products grew 10.9% in November, similar to growth of 11.8% 12 months earlier. In the three months leading up to November, online orders grew 10.7% year-on-year while total non-food sales grew 1.7% – a sign of how important it is for small businesses to ensure they have an online presence. Online sales represented 27.6% of total non-food sales in the UK, against 25.3% in November 2015 – the highest penetration rate on record. In contrast, between September 2016 and November 2016, in-store sales fell... »