customer care

How to Build Customer Loyalty

How to Build Customer Loyalty

Whether it’s a product or a service, the cornerstone of any successful business is building a strong customer base – but even more important is keeping the ones you already have. They spend more and more often and act as an effective marketing tool to promote your business to others by word of mouth. Read on to learn how to establish who your most valuable customers are, how to provide good customer care and how to turn valuable customers into loyal ones… Where should I start when building a customer care strategy? If you want to maintain your customer base you must focus on giving your most valued customers the best value of customer care at the heart of your business. Create a database of customer buying habits to help you tailor your customer service to their wants and needs, and deline... »

Customer Care: A Guide for Start-ups

Customer Care: A Guide for Start-ups

Customer care is always important. As a start-up, however, its importance really cannot be overstated – how you deal with your first few customers will determine, in large part, the success or failure of your business as a whole. Get customer care right, and you will amass an army of loyal customers who buy from you again and again – get it wrong, and dissatisfied customers will complain about your business to others, burying your reputation before you have had a chance to establish it. This article provides an introduction to good customer care techniques for start-ups. We will take you through customer care at every stage of the process – you will learn what procedures to put in place as a starting point, and how to properly deal with customers before, during, and after a sale. Finally, ... »