creative packaging business

How to Use Simple Packaging Supplies to Create the Ultimate Branded Experience

How to Use Simple Packaging Supplies to Create the Ultimate Branded Experience

Today we are receiving more items in the post than ever before. This is all thanks to the rise of e-commerce. The UK is trailblazing with their online shopping habits and in 2015 our small country spent £1,174 each on internet purchases alone. When compared with Sweden’s spending habits of just £588 it seems we are a nation of online shopping addicts. This trend of purchasing products online has shifted the landscape of product delivery. Today, consumers are demanding more from their online purchases and are looking for an all-encompassing experience when they receive their coveted item in the mail. Marketers have to develop their strategies to include a parcel’s packaging as part of the purchasing experience. This trend is known as the “unboxing” phenomenon where users ceremoniously open ... »