cost-efficient communications

Cost-efficient Communications

Every business uses the mail to communicate with customers and prospects. But, for many, the process remains a time-consuming and inefficient exercise. Phil Hutchison, Tactical Marketing Director at mail and messaging technology firm Pitney Bowes, explains how the Royal Mail’s latest postage rate change can lead to significant cost-savings for those businesses choosing to automate their mailings. On April 6th Royal Mail’s rate change will mean that users of franking machine technology can save up to 7p on every mailed item (5p on first-class items) compared with using stamps. Royal Mail is able to offer this kind of discount because franked mail is more efficient to handle and process. For small businesses there has never been a bigger incentive to reassess mailing practices and inve... »