corporate responsibility

Corporate Responsibility: Adopting an Effective Strategy

The rhetoric surrounding Corporate Responsibility can be off-putting to companies with many small businesses assuming they can never live up to such grand claims. But taken in achievable steps, every company can adopt an effective CR strategy. Patrick Jelly, managing director of Pitney Bowes UK, assesses the reality of CR adoption and outlines how businesses of all sizes can adopt an effective and relevant strategy. CR and CSR sit among those sets of initials – like B2B, CRM, SME – that have simply become assimilated into everyday business speak. CR is a broader term for CSR. To understand what these initials literally stand for is the easy part but, as a casual trawl of the web will reveal, to define what CR (Corporate Responsibility) or the older term CSR (Corporate Social Responsibility... »