capgemini

Online Retail Businesses see Sales Double on Last Year

Online Retail Businesses see Sales Double on Last Year

Online retail businesses have enjoyed a good start to the year with e-commerce sales for January 2016 having doubled to 15% from 7% in January 2015, a report by IMRG Capgemini has found. Sales via smartphones were found to have risen 96% year-on-year in contrast to just 26% recorded in the same period last year; signifying the increasing need for small businesses to make their websites mobile friendly. E-tailers specialising in clothing and electrical items saw the biggest rise in sales with both recording 15% growth – the highest annual growth for the electrical sector since November 2014. The strong performance of the online sales suggests that the ‘Black Friday effect’ – which appeared to influence a lingering downturn in sales growth in first quarter of last year – has not ... »

Online Sales

Firms focus sales online

Businesses should focus on online sales to capitalise on continued Internet spending, according to marketing specialist E–consultancy. Their research found that while the economic slowdown has driven 64% of consumers to cut their overall spending, 56% will either increase their online spending or continue buying online at the same rate. “As interest rates go up and inflation continues, people become more price–sensitive,” said E–consultancy editor Chris Lake. “This drives them online where products tend to be cheaper.” The E–consultancy survey is backed up by research from IMRG Capgemini’ s e–Retail Sales Index which found online spending in the UK increased by 11.3% between June and July this year, to a total market value of &pou... »