business

How to Create a Killer Marketing Strategy

How to Create a Killer Marketing Strategy

The terms ‘marketing’ and ‘advertising’ are often conflated, but they are in fact very different – the latter coming under the umbrella of the former. Marketing means delivering on the promises you make to customers – so getting your offering right, and delivering it in accordance to your customer’s needs. The objective of any piece of marketing – whether that be pricing, selling, promotion, distribution, market research, or customer care – is to establish and deliver upon the needs of the customer. Successful marketing is no easy thing to achieve, but getting it right should be a core priority for any business hoping to have any kind of success. This guide will not only help you obtain a better understanding of marketing but also help you to plan a marketing strategy while avoiding acommo... »

Pension Freedom Reforms to Fuel Rise of ‘Later-Life Entrepreneurs’

Pension Freedom Reforms to Fuel Rise of ‘Later-Life Entrepreneurs’

One in 10 people set to retire in the next 18 months intend to start a business or go into consultancy, following new pension freedom reforms which mean over 55s can access their pension in lump sums. The new reforms enable anyone over the age of 55 to use their accrued pension fund in any way they wish, including taking their entire pension fund out in a single amount. The research from AXA Wealth, which featured 1,500 UK residents, found that the average retiree’s pension fund was £550,000 and, of the one in 10 planning to go into business, 47% expect to use a quarter of their fund to obtain a tax-free cash injection to launch a company. As a result of the new reforms, industries including is healthcare, transport and travel, professional services, manufacturing, IT, education, HR, arts ... »

Overseas Entrepreneurs Choose UK for Business

Overseas Entrepreneurs Choose UK for Business

Thousands of UK small businesses have been created by entrepreneurs born outside of the UK providing Britain with connections to high growth global economies, according to research by consultancy group Procorre published today. The report attributes the UK’s start-up environment and recent government measures like the Entrepreneur Visa to increasing numbers of aspiring entrepreneurs moving to the UK to set up a business. Singling out Made.com’s Ning Li, Euro Car Parts’ Sukhpal Singh Ahluwalia, e-bookers.com’s Dinesh Dhamija and Cobra beer’s Lord Bilimoria, the report emphasised that overseas-born entrepreneurs are providing the UK with some of its leading businesses. The consultancy group also asserted that entrepreneurs from other countries will encourage links between the UK and the fast... »

UK Retail Sales Up 4.7% in March

UK Retail Sales Up 4.7% in March

Retail store sales for March grew by 3.2% compared to the same month last year, which declined by 1.7%, according to research by the high street monitoring group British Retail Consortium (BRC) and KPMG. The report, titled ‘BRC-KPMG Retail Sales Monitor’, revealed that total retail sales also rose by 4.7% in March, the highest incline since October 2014 with e-commerce sales also up; growing by 12.3%. The surge in retail sales is said to be the result of consumer buying over the Easter break, but the report indicates that uncertainty over the upcoming election ‘could cast a shadow over the long term recovery of the sector.’ Despite signs that bricks and mortar stores played a greater role in the increase of retail sales (e-tailers contributing 1.4%), the report still asserted the importanc... »

How Storytelling can Improve the SEO Ranking on Your Business Website

How Storytelling can Improve the SEO Ranking on Your Business Website

As digital marketing spends increasingly concern themselves with using programmatic advertising and SEO becomes more of an integrated discipline, how can SEOs and content marketers use storytelling techniques content to drive return on investment (ROI)? At first glance, despite the buzz around storytelling in the wider marketing industry, the two can seem very separate, especially to those who concentrate in technical aspects of optimisation. But when it’s done right, incorporating storytelling as part of the overarching content strategy can provide the emotional engagement and useful information that boosts the fundamental goals of any SEO or content campaign: conversions and traffic to your company website. The rise of programmatic marketing means that it’s even more important to deliver... »

Business Body Claims UK Economic Growth is Unbalanced in 2015

Business Body Claims UK Economic Growth is Unbalanced in 2015

Businesses across the UK witnessed a drop in growth of domestic sales and exports in the first three months of 2015, according to the British Chambers of Commerce’s (BCC) health check of 7,500 companies. The manufacturing and services industries appear to be the hardest hit, with manufacturing dropping from +38% in the final quarter of 2014 (October to December) to +27% at the end of 2015’s first quarter (January to March); and the service sector dropping from +33% to +28% in the same period. The report suggests that the British economy still has some way to go, despite the Confederation of British Industry’s (CBI) Growth Indicator predicting earlier this week that it will continue to gather strength after reporting a growth of 0.7% in the three months of 2015. According to the CBB the eco... »

One Fifth of UK Businesses Have No Social Media Strategy

Report shows that only a third of UK businesses actively use social media despite it being the fifth most effective marketing tool New research revealed that a fifth of UK businesses are yet to develop a social media strategy. In addition, only 31% of UK businesses currently use social media to promote their business, a big drop from last year when 67% of companies stated that they had implemented a social media strategy. The survey, which consisted of over 300 UK businesses, revealed that although the percentage of those using social media had dropped, it was still considered the fifth most effective marketing tool with 14% of the respondents stating that their social media campaigns directly resulted in sales. The study, by Catalogues 4 Business (C4B), also revealed the most popular soci... »

Minimum Wage Needs ‘Radical’ Overhaul, says FSB

The National Minimum Wage should be fundamentally reformed, according to the Federation of Small Businesses (FSB) The business organisation’s call has come in response to what it terms the ‘far from ideal’ way in which rates are set, which, it believes, creates uncertainty for small businesses. The Low Pay Commission (LPC) currently advises Government on changes to the minimum wage every year but doesn’t indicate what the rate should be beyond that point. The FSB has said that this, together with the fact that firms receive only six months’ notice before a rate rise, makes it difficult for employers to effectively plan ahead, hampering investment and recruitment. The organisation has therefore proposed that the LPC take a longer term approach and recommend future annual rates, potent... »

Prepaid Cards for Business: Why They Work for SMEs

Credit control and audit trails are not just the province of large corporates. In fact, a lot of the success of rapidly-growing SMEs is derived through efficient control and management of information systems. So how do prepaid cards work? Where do prepaid cards for small business come in? There are a number of ways- here are some ideas: Cash floats for sales and field based staff The problem here is that historically, staff have had to use their money for fuel, per diem expenses and travel, or you have to give a cash advance. Businesses, big and small, are often reluctant to provide credit cards as incidents of misuse can be costly and time consuming. With a prepaid card you can set a limit on the financial exposure (this is the amount you load on the card), reporting on expenditure can be... »

Poor Foreign Language Skills Cost SMEs Billions says FPB

The Forum of Private Business is warning that poor foreign language skills cost British businesses £21 billion per year, leaving them behind large companies which are increasingly investing in multilingual staff. Cardiff University’s 2007 ‘Costing Babel’ research (PDF) revealed that UK businesses miss out on £21 billion annually in lost contracts. It followed an earlier study showing that the demand for non-English language skills in large European companies is greater than the demand for English – often seen by UK SMEs as the international ‘lingua franca’ of business. The 2006 ELAN Project survey, which emerged from the European Commission’s 2000 Lisbon strategy to stimulate economic growth and employment, said there was evidence of &l... »

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