business writing

Keep your Language Simple

We’ve all had times when we’ve struggled to get our ideas down on paper. We’ve started writing and ended up tying ourselves up in knots and overcomplicating the issue. It’s amazing how a simple idea can get lost in translation once we start writing. And often if we don’t like what we come up with first time, we throw more words at it, which compounds the problem. Quite often, the opposite is the best solution – to keep it short and, more importantly, simple. Consider this recent example from Suffolk County Council’s website: ‘The purpose of this Forward Plan is to give sufficient notice to people affected by key decisions to exercise their rights to see papers and make an input into the decision-making process.’ Why not simply say: ‘Thi... »