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How to Create and Execute a Video Marketing Strategy

How to Create and Execute a Video Marketing Strategy

Creating and executing a video marketing strategy can be divided into four main phases; planning and strategy, creating your video, distribution and finally monitoring and evaluation. Having a strategy at the outset is a way to guarantee that you will get something out of the process. Even if you decide that a video marketing campaign hasn’t reaped the rewards you would have liked, you will be able to assess why this is and will have something to compare future campaigns to. If your campaign is successful, you will have a formula to build on to guarantee further success. 1. Planning & Strategy This is the stage for planning your entire video marketing strategy and being explicit about what are you trying to achieve, why you are doing it, how you will do it and finally how will you meas... »