business selling point

Creating a Print Advert For Your Small Business

Creating a Print Advert For Your Small Business

Print advertising is one of the most common advertising channels used by start-ups and small businesses and creating a successful print advertisement can be relatively straightforward. There are specific processes required in order to produce an effective advert so ensure you follow these crucial steps when writing an advert for your business. Key elements for a successful print advert Whether you choose to advertise in newspapers, magazines, trade journals or even local tourist brochures, all successful print adverts are based on a few essential elements: Headline  This is a strong statement which should outline your business’ major selling point as it’s usually the first thing your reader will look at. Your headline should grab your reader’s attention or arouse curiosity by saying someth... »