business name

Choosing and Protecting Your Business Name

Choosing and Protecting Your Business Name

When you set up in business, one of the first things you must do is choose a name. A well-chosen name can play a powerful part in building your business and contributing to its profile and success. This guide looks at: The legal aspects of naming your business and the main restrictions Choosing your name – what works and what doesn’t What your name says about you: size, image, branding Protecting your name The legal aspects of naming your business Legally speaking, names used by sole traders and unincorporated businesses are known as business names, while the names of incorporated limited businesses are referred to as company names. Although you won’t need to register it, your business name must comply with the Business Names Act of 1985. Company names must be registered at Companies House... »