business blogging

Starting a Business Blog: How and Why

With over 100 million active blogs on the web the popularity of blogs is certainly increasing. Many small businesses have now realised the need for writing their own blog. Business blogs have more benefits than just a communication tool to share knowledge with employees and customers they allow businesses to not only plug their products or services but also give their opinion. Having a blog increases your online exposure and if implemented correctly it can be a huge benefit to your business. A blog can be easily updated by the busy business professional and in comparison to other media alternatives is an inexpensive way to engage directly with your target audience and to develop your brand credibility online. Not only that but the time taken to write a small business blog is a lot less tim... »