boring advertising

Majority of Brands Deemed ‘Selfish’ As Consumers Lose Faith in Advertising

Majority of Brands Deemed ‘Selfish’ As Consumers Lose Faith in Advertising

An incredible 88% of UK consumers believe that brands are “completely selfish” with 72% under the impression that brands just talk about themselves, according to a report by marketing agency Sense. Surveying 2,000 UK consumers, the Generous Brands report raised a worrying trend with half of all consumers more cynical towards brands then they were five years ago. 80% of consumers said they believe advertising is “boring”; 70% said they would be more likely to buy a product that is advertised through ‘real actions’ rather than ‘traditional advertising’. Of the consumers surveyed, just 3% believe brands understand their needs and Sense has urged small businesses to rethink their strategies or risk losing custom. On the back of the research, Alex Smith, planning directo... »