better search rankings

Getting Your Content Seen Using Influencer Engagement

Getting Your Content Seen Using Influencer Engagement

“Create great content” is something we, as SEOs, hear so much these days that it’s become a bit of a cliche’. Surely it’s a given that we all want our websites to offer the very best content available, so why declare it like it’s some sort of novel idea? The idea of creating content, whether that be to raise awareness of a brand or increase conversions is not one that has missed the majority of the business world. In a recent B2B content marketing study carried out by the Content Marketing Institute, 88% of US businesses said that they use some form of content marketing as part of their overall strategy. So if we can assume that most businesses are creating content on a regular basis, it’s only going to be a matter of time until we see a saturation point of information available on any spe... »

3 Attributes Small and Local Businesses Can Use for Better Search Rankings

3 Attributes Small and Local Businesses Can Use for Better Search Rankings

Local and smaller businesses may have smaller budgets and fewer feet on the ground than global conglomerates, but the joy of the internet allows for even one-man-bands to compete side-by-side with the beasts of any given industry. However, getting to the point of competing with global sites takes time, effort and clever thinking. Using attributes available, free of charge, from Google in particular, and making changes based on data gathered is likely to result in engagement for some key terms. With this foundation in place, it is then possible to expand on SEO work and really go to town on optimising a website for large scale return. So what does it take? Near me searches Restaurants near me, mechanics near me, vets near me – these are all different types of local searches we make on a dai... »