Barrie Smith

Improving Customer Retention Levels Outside of Work Hours

Improving Customer Retention Levels Outside of Work Hours

If you’re running a small business, then you probably don’t need to be reminded exactly how important customer retention is. Even a 1% drop in repeat custom, or a dip in life time value (LTV), might seriously affect your cash flow. However even having great customer service doesn’t guarantee great retention levels. Today, I’d like to share with you five steps that you can take to shift your service levels from great, to exceptional, reduce attrition and maximise client contract value. Analyse inbound call data Even out of business hours, inbound call data will afford you invaluable insight into your customers’ mind-set and behaviour. With an efficient business telecoms system in place using a call management suite to analyse call data is your first step in better customer service. If there... »