Barclays Business

Inward Looking Digital Marketing Losing Businesses International Sales

Inward Looking Digital Marketing Losing Businesses International Sales

Small businesses are losing out on a potential global reach by failing to cater their digital marketing to international audiences, according to a new report by Barclays. The survey of 500 small enterprises revealed that while respondents are availing of free social media sites such as Facebook and Instagram for their domestic sales and marketing needs, they are failing to cater for non-English speaking audiences and thus alienating potential customers. While 66% of those surveyed used Facebook to connect with the UK public, this figure more than halves (31%) when referring to the international market. This trend continued throughout all other social media channels such as a company’s website (43% and 28%) Twitter (36% and 17%) LinkedIn (21% and 12%) and Instagram (16% and 10%). When quizz... »