Assertiveness

How to Use Assertiveness to Benefit Your Business

How to Use Assertiveness to Benefit Your Business

Not to be confused with aggressiveness, assertiveness is a valued trait in business; an assertive approach in the right context can lead to more sales, more effective customer service and a stronger business overall. You might think of yourself or your workforce as somewhat shy or lacking in confidence, but there are ways you can examine your approach and become more assertive yourself. This article will give you the low-down on how to increase assertiveness in your business; covering the general principles of assertiveness, techniques for increasing assertiveness, and which aspects of your business could gain the most from assertive people. What is assertiveness? The key to assertiveness is openness; assertive people are seen as honest, trustworthy and frank, whilst not being overly aggre... »