ASA

Millions in Breach of New Social Media Code?

Half of all employees have admitted to writing about the company they work for on a social media website, such as Facebook and Twitter, a new survey has revealed. However, a staggering three quarters of those who have written about their company online either did not know of, or had no guidance from their employers regarding what they could or couldn’t write. The survey was commissioned by Dorset based company, Liz Lean PR working in conjunction with Social Media and IT consultancy, SocialTech, in response to the introduction of the new ASA CAP Code. From March 1st, the Committee of Advertising Practice (CAP) and Advertising Standards Authority (ASA) have extended their remit to cover online communications. The new remit will cover marketing communications on advertisers own websites and o... »

ASA to be Responsible for Regulation of Online Marketing

The Advertising Standards Authority (ASA) has reminded businesses to review their marketing material on social media profiles and websites to ensure it is not misleading, as it will extend its remit to monitor these channels from 1 March 2011. Businesses will have to ensure that their site and social media presence comply with the non-broadcast advertising rules set out in the Commission of Advertising Practice (CAP) code. Although the ASA cannot fine businesses, it can ask them to remove advertising and will publicise those that have breached best practice. The CAP Code states that any marketing information that businesses publish must be “legal, decent, honest and truthful”. This includes that any claims they make about their firm can be backed up with evidence – for example, stating tha... »