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Marketest - Online Market Research

Online Market Research: DIY or Use an Agency?

For a business that needs to gain a general view from a large cross-section of the population, and in as short a time as possible, there is no doubt that online research offers a viable benefit. This affordable way to test one’s target market is ideal for new business startups and can play a vital role in obtaining financial support for your company. Do It Yourself or with an Agency? The DIY method will allow you to carry out quantitative online market research (surveys) for little cost. It is definitely a method to consider when it comes to researching one’s market but it is also important to know how it differs from agency solutions. Here are some differences: The agency would provide you with access to a precise and qualitative panel, ensuring you of a sample of your target market. Unle... »