advertising strategy

Advertising Your Small Business

Advertising Your Small Business

No business is an island; nor can you afford to run yours like one. Customers won’t provide you with business if they are unaware of you or the specific benefits you offer. You need to promote yourself. Businesses promote themselves in a variety of different ways. If you operate within an established market segment, and have a large amount of target consumers/clients, then advertising may be the best and most cost-effective way of getting the word out about your business and its benefits. This guide can help you decide whether and how best to advertise, and if so what form, content, and media to use. It will also help you to decide what budget you will need and determine whether your advertising has been successful. Why should I consider using advertising in my small business? There’s no b... »