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How to Write an Advertisement for Your Small Business

How to Write an Advertisement for Your Small Business

To anyone not equated with the medium, the craft of advertising can seem like a complex one. Much time and effort has been spent on understanding and explaining the various tricks and theories of the trade. However, the core principals are easy to grasp, and by understanding them you can spot what makes an advert effective – allowing you to judge the work produced for you by an advertising agency, or even to design your own piece. This guide will help you to plan an advertisement, decide what elements to include and prepare it for productions/dissemination. What should I do before starting to write an advertisement? One of the first steps in creating a great advertisement is figuring out your objective. You need to know what consumer demographics or businesses you are targeting, and the ob... »