15 tips

15 tips for writing the perfect press release

15 tips for writing the perfect press release

When you launch a new product, you need to promote it or no one will know. PR, or Press Relations, is a key element in this and press releases are an important output. Here are some tips on how to produce the perfect press release. Firstly, what is a press release? Also called a news release or media release, a press release is an announcement written in the third person for the news media and designed to stimulate journalists to write about you and your work. Above all it has to be news-worthy and written in a ‘pyramid’ style from the top, with each element opening up the story further. 1 Short and sweet Editors/journalists get hundreds of press releases a day so don’t have the time (or inclination) to work their way through page after page of prose. Aim for a maximum of two pages (but on... »