Millions Lost as Small Businesses Fail to Answer Phones
The mere act of failing to answer the telephone is costing UK companies millions of pounds in lost business…
Small Business News – Wednesday 5th September 2007
The mere act of failing to answer the telephone is costing UK companies millions of pounds in lost business.
A survey carried out by Birmingham-based Time Etc found that nearly 60% of small businesses and sole traders failed to pick up their phone calls.
Previous research has indicated that 70% of callers don’t even bother to leave a message or call back when they get an answer phone, voicemail or engaged tone so it’s vitally important that a real-life person answers business calls.
Time Etc themselves called 200 small businesses and sole traders in the Birmingham area and found that:
- 38% of calls went straight to voicemail
- 14% of business calls were engaged
- 7% of calls to business were not answered at all.
Of the 200 small businesses they called only 82 answered their phones.
The stated reason for so many business calls going unanswered was that most owners were reluctant to spend money on answering calls because they considered their business too small for them to invest time, money or resources.
Ironically, failure to invest in human answering services can impact on a small business’s bottom line with the lack of investment reflected in a failure to gain potential new business.
Time Etc themselves offer ‘pay-as-you-go’ personal assistants to handle incoming calls thus making the most of every opportunity when a small business or sole trader is contacted. The service not only saves money on full-time staff but also gives smaller businesses a chance to appear bigger and more professional, allowing entrepreneurs the time to focus on their core business whilst new business leads are picked up.