SIP Trunking – Enabling Small Businesses to Access the Benefits of VoIP
Read our guide on making the most of VoIP by using a streaming media service
VoIP is a type of communications technology that makes it possible for callers to communicate over a digital internet connection, with voice signals being sent at broadband speeds rather than via the low bandwidth, high-cost medium of analogue telephone services.
Many large-scale businesses have adopted VoIP wholesale, updating their internal telephone systems in order to support the new standard and achieving cost savings as a result
The Attraction of VoIP
What makes VoIP so appealing is not just the jump to digital, but the fact that it can actively reduce the amount that needs to be spent on calls. This is because when two VoIP users contact each other, there is usually no cost incurred on a per-minute basis, as you would find with standard landline packages.
This makes inter-office communications very cheap, but because VoIP users can also dial through to standard mobile and landline numbers, you do not need to sacrifice any functionality if you make the upgrade.
The Problem for Smaller Businesses
Unfortunately, some smaller businesses might be put off from adopting VoIP because of fears that doing so will require the replacement of all of their in-house systems hardware, which would almost certainly be an expensive process. If the initial up-front costs cannot be recovered particularly quickly through VoIP’s potential for cost savings, it could be a less than desirable option.
The Solution – SIP Trunking
The solution to this conundrum comes in the form of SIP trunking, which essentially enables you to maintain your current telecoms set-up while still taking advantage of VoIP. This means you can keep any existing internal PBX system, whether or not it is IP-enabled, while using all of the same handsets and equipment in order to migrate to VoIP without the cost or hassle or purchasing a new telephone system.
SIP trunking allows you to utilise a multitude of end-user elements in a cohesive, IP-based telephone system that is then delivered over the internet while still offering compatibility with traditional PSTN.
Additional Benefits of SIP Trunking
The additional benefit of choosing an SIP trunking solution is that using VoIP will allow you to consolidate your telecoms services into fewer landline connections than were required when using an analogue set-up.
Because VoIP operates over the internet, with high-speed broadband allowing for greater data rates, it is possible to operate multiple simultaneous voice calls over a single connection. This means you will be paying less for line rental and enjoy a better quality and consistency of service at the same time.
Small businesses need not be deterred by the idea of VoIP adoption, since SIP trunking is really an ideal service for companies that want to keep their current infrastructure and equipment intact but still move forwards with modern telephony technology.
It is this ease of integration and potential for backwards compatibility that enhances the productive nature of VoIP and once you have a service available to you there are yet more advantages to glean.
You can enjoy hosted features such as call answering, routing and forwarding services, which will help you deal with inbound calls far more effectively. You will also be able to reduce the cost of communicating with staff who are working remotely if they have VoIP available at home or via their smartphones.
In short, VoIP offers many advantages to small businesses, and SIP trunking provides the opportunity to access them.
This business advice article is published in association with Daisy Group Plc. Find out more about Daisy’s SIP Trunking here.