Selling Successfully Online
The new book "Selling Successfully Online" was recently released, packed full of tips for small businesses to successfully sell online.
Here Chris Barling, CEO of SellerDeck, gives is4profit readers an exclusive look at a few snippets of his excellent advice for small businesses who are selling online…
If your great idea is ever to be profitable, people have to know about it. So creating an online store is not enough on its own – just as getting a business telephone number and then expecting it to just ring is not realistic. To attract visitors to your website you have to market it. Here are some pointers on how you can persuade prospects to visit your site. Remember that you don’t merely want large numbers of visitors, you want potential customers who are interested and will buy what you are selling.
There is a huge range of ways that ecommerce sites can be marketed. We immediately think of email and search engine marketing, but there are lots of other methods. For instance, some merchants still use traditional methods like celebrity endorsement, product placement, PR, radio, TV, inserts, mail shots and print advertising. In this section we will however focus on online methods.
We will start with some of the basic principles of marketing an online store, then drill down into the details on more advanced areas.