Retail And Grocery Businesses Lead Surge in UK E-commerce

Britons increasing moving online for goods and services with online holiday bookings and prescription purchases among key increases

Retail And Grocery Businesses Lead Surge in UK E-commerce

UK consumers are continuing to move online to access goods and services with retail businesses benefitting the most from the rising popularity of e-commerce, a new survey by Lifeline IT has revealed.

Surveying 1,000 shoppers, the research highlighted that as many as four out of 10 people are now more active online than they were 10 years ago with online retail-particularly fashion, homeware and beauty products – having increased by 38%.

Grocery shopping and paying bills were the next two online leaders, with over a third of customers buying their food shopping via the internet and 30% more people using the web to pay bills.

Online holiday bookings and prescription purchases and doctor appointments were among other e-commerce trends highlighted in the survey; up 30% and 20% respectively.

Rather surprisingly, “silver surfers” – those aged over 55 – were found to be bucking the online boom with 67% preferring to do their shopping on the web.

Daniel Mitchell, Lifeline IT co-founder and director, commented:

“We’ve known for some time that companies have been facing something of a digital revolution but this research shows just how much doing business online is becoming the norm and its commercial suicide if you’re not up to speed.

“Overwhelmingly, over half prefer to do things online than did in 2010, saying that they found it a lot quicker to get things done.”

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